Gen AI-powered Chat and Voicebots can already talk someone out of buying a fake caravan. This research aims to take that raw potential, and find the conditions for true adoption at scale. How can reservations about hallucinations be tempered by hybrid Chat models, using mature technology? In which use cases does a Voicebot excel, protect people and reduce cost? We're coupling years of psychology and behaviour science with the latest technology. Refining and learning about what works best as we go. Be part of this exciting research and show your interest today.